When I think back to the day I got my first paycheck I remember being so excited because I was finally going to be able to buy my first pair of $100 leggings. I was in high school at the time, working no more than two days a week at a family-owned breakfast cafe. As a teenager, getting my first job meant that I had the power to buy whatever it was that I wanted, without having to worry about my parent’s opinion.
The population in my high school consisted of a vast majority of white people with a small population of Latinos and other minorities. If you were attractive, white, and you had money, you were considered popular at my high school as long as you fit in the group. I was never really popular in high school but I do remember doing certain things to mimic the popular people so that I could feel accepted in a population where I was the minority. My way of attempting to fit in was through material possessions. I remember begging my mom to buy me whatever the latest trend was that year, whether it be Hollister, Aeropostale, or American Eagle. Back then, I didn’t realize what was driving me to beg my mom to buy me expensive clothing that I didn’t need. Learning about sociology has allowed me to understand the social forces behind my teenage desires. I always wanted the latest trends because I wanted to fit in and feel good about myself, I was uncomfortable with the idea of being different.
These are the same sociological forces that I believe drove me to buy a $100 pair of leggings. In my senior year of high school, owning this particular pair of leggings was the equivalent of owning a Mercedes-Benz. I remember going to school the week after I had bought these leggings and receiving dozens of compliments on how cute they were. I’m confused as to how they were considered cute if they were simply all black and had no intricate design whatsoever other than the small logo on the back that read Lululemon.
I still have the pair leggings to this day, however, now I appreciate them for their comfortability and their durability rather than their social value. In high school, I appreciated them because they gave me a sense of belonging. Now that I’m older I realize that spending money just to feel a part of the crowd is simply a waste of resources. This compelling desire to fit in is what companies want us to feel. They advertise their products by displaying them on beautiful models that look nothing like normal 17-year-olds. They overprice these items knowing that the only population that can afford that is the elite class, in my case the popular girls at my high school. It is for this reason that we should not fall for the trap set by these large corporations, they profit off of our insecurities by selling us the idea that accumulating material possessions will allow us to feel better about ourselves. If we continue to buy into their lies, we will eventually run out of money.